Talk Squad, Messaging App
TalkSquad is a dynamic messaging app designed specifically for Gen Z, blending studying, gaming, and socializing within small, focused group chats of up to five people. Recognizing the need for meaningful, low-pressure connections, TalkSquad creates a space where users can chat, collaborate, and hang out effortlessly. With its bold visuals, intuitive features, and a playful, modern aesthetic, the app reflects the energy and spontaneity of Gen Z culture. Whether it’s planning a study session, hopping into a quick game, or just catching up, TalkSquad makes staying connected simple and fun.
Benchmark & Target Group
The benchmark highlights where Talk Squad stands out against major players like WhatsApp, Discord, Clubhouse, and Snapchat. The focus is on fostering small group dynamics, offering casual yet intentional spaces for connection without the noise of large communities.
User Needs & Behaviours
Understanding Gen Z's preferences for authentic, low-pressure communication. Research shows that Gen Z values seamless, flexible communication while maintaining privacy and individuality. They gravitate towards platforms that support self-expression and allow them to stay connected with their core circle.
The Asterisk (*) — More Than Just a Symbol
Talk Squad’s visual identity is bold, playful, and energetic—just like its Gen Z audience. The color palette combines vibrant lime green with deep black for a modern, high-contrast look that grabs attention. The use of the Outfit font brings a clean, geometric aesthetic that balances simplicity with a dynamic edge. At the heart of Talk Squad’s branding lies the asterisk (*), which serves a dual purpose:
Representation of Connection: The asterisk’s five points symbolize the five members in a squad, coming together at a central point—just like users gathering in their private space.
Highlighting Importance: In writing, an asterisk calls attention to key details. In TalkSquad, it plays the same role—emphasizing the core value of meaningful, focused communication. This dual meaning bridges functionality with storytelling, making the logo not just an icon, but a reflection of what the app stands for: connection, focus, and purpose.
Onboarding Flow
The onboarding process quickly highlights the app’s value: staying connected, studying remotely, and chatting freely. Users answer key questions about their purpose for joining, age group, and create an account in under a minute.
Register Screens
To personalize the experience, users select their primary goal—whether it's studying together, gaming, or just hanging out. Age group selection ensures appropriate content and matching, while the minimalist form reduces friction.
Main Screens
Your squads, your way. The main screen showcases active squads and upcoming meetings, giving users immediate access to chats or video calls. The design emphasizes ease of navigation with intuitive grouping and clear status indicators.
Chat Screens
All-in-one messaging experience. TalkSquad offers text, image, and video chats with smooth transitions between modes. Users can quickly switch to video calls or react to messages using a wide variety of Gen Z-favorite emojis and GIFs, keeping conversations lively.
Squad Details
Managing your inner circle has never been easier. Each squad can host up to 5 members, promoting focused, quality interactions. The squad management screen allows users to invite friends, schedule activities, and customize the squad’s vibe with profile images and themes.
Outcomes & Reflection
TalkSquad successfully creates a messaging environment tailored for Gen Z, focusing on small, close-knit groups that encourage meaningful conversations. By limiting squads to five members, the app strengthens bonds and fosters deeper connections. Its playful design, intuitive features, and focus on study, gaming, and socializing empower users to stay connected in a more personal and engaging way. TalkSquad not only bridges distances but also creates a space where friendships thrive.
